| Mfr Part Number/SKU | Product Description |
| Mikewittenstein 0010-UNDERCOVER CUSTOMER pricing | UNDERCOVER CUSTOMER Includes 1-2 location visits (same area), idea summary and 90-minute debrief on video. One day plus T&E 0010 |
| Mikewittenstein 0020-UNDERCOVER EMPLOYEE pricing | UNDERCOVER EMPLOYEE Includes 1 role for 2 shifts, observation notes, idea summary and 90-minute debrief on video. One day plus T&E 0020 |
| Mikewittenstein 0030-PILOT (Proof of Concept) pricing | EXPERIENCE PILOT offers guidance on one encounter (design, build, implement). 10 days over 4 weeks plus your team's cost, special resources, and T&E 0030 |
| Mikewittenstein 0040-SECOND OPINION pricing | SECOND OPINION includes review of your design and/or roll-out plan, suggestions and recommendation for improvement, and a debrief on video. 1 day plus T&E 0040 |
| Mikewittenstein 0050-INNOVATION ACCELERATOR pricing | INNOVATION ACCELERATOR designs a new capability that institutionalizes change. 10 days over 4 weeks plus your team's cost, special resources, and T&E 0050 |
| Mikewittenstein 0060-STORYMINING - HIGH LEVEL pricing | STORYMINING - HIGH LEVEL includes guidance through the 6 steps of the Brand Framework and a detailed design deliverable. 10 days over 4 weeks plus your team's cost, special resources, and T&E 0060 |
| Mikewittenstein 0070-BRAINSTORMING pricing | BRAINSTORMING includes prep, facilitation, mind maps, debrief, and summary video. 1 day plus your team's cost, special resources, and T&E 0070 |
| Mikewittenstein 0080-STARBUCKS 2.0 pricing | STARBUCKS 2.0 includes prep, materials for up to 20 people, exercise facilitation, 60-minute debrief, and video (if allowed). 1/2 day plus your team's cost and T&E 0080 |
| Mikewittenstein 0090-STORE WALK pricing | STORE WALK includes prep, facilitated visits, exercises, idea and observation summary, photo/video (if allowed), and 90-minute debrief. 1 day plus your team's cost, special resources, and T&E 0090 |
| Mikewittenstein 0100-KEYNOTE CUSTOM pricing | CUSTOM KEYNOTE includes interviews, undercover research, executive facilitation, initiative prioritization and high-level planning, presentation, copy of slides, 90-minute debrief, 4 hours of remote support, and a 1-day, on-site success review. 4 days plus media acquisition, research costs, and T&E 0100 |
| Mikewittenstein 0110-KEYNOTE REGULAR pricing | REGULAR KEYNOTE includes interview, local store visit, progress call, presentation, copy of slides, and 60-minute debrief. 2 days plus media acquisition costs, any research costs, and T&E 0110 |
| Mikewittenstein 0120-WEBINAR pricing | WEBINAR includes prep interview, light customization of standard presentation, and 30-minute debrief. 1/2 day plus hosting/presentation services costs and media acquisition fees 0120 |
